All posts by Frances


7 Ways to Utilize Video in Your Real Estate Marketing

As a real estate professional, you are the brand. Your top priority as an agent is to help customers buy and sell houses. However, you can’t do that if buyers and sellers don’t know who you are, what you do, or the value you bring to them. One of the best ways to build your brand and showcase your value is by utilizing videos in your marketing strategy.

Photo of a woman using a video camera

According to NAR’s Real Estate in a Digital Age 2019 Report, social media was the tool cited as the best source for generating high-quality leads among REALTORS ®. There are many ways to share content on social media, but social video generates 12 times more shares than text and images combined. As a real estate professional, creating videos beyond social media, such as adding videos to your listings, website, and, yes, a YouTube channel, can help build your brand and generate more leads.

Creating videos may seem overwhelming, but it doesn’t have to be. If you don’t know where to start, we’ve put together a list of video ideas to get you started.

#1 Tell Your Story

A great way to start with video content is by telling people your story. You can use the information that’s already in the about section of your website and turn it into a video. If you don’t have an about section to base your video on, here are topics to get you started:

  1. Where are you from?
  2. How did you get started in real estate?
  3. What special certificates or designations have you earned?
  4. What’s your sales history like? Or, what are your specialties?
  5. Is there any professional information you can share?
  6. What type of hobbies or interests would you like others to know about you?

# 2 Show Off Your Listing

If you thought making videos for listings is something every listing agent must be doing, you’re wrong. According to NAR’s Generational Report, sellers reported that only 10% of their agents used video to market their property. By creating videos for your listings, you’re putting yourself ahead of the game.

You can create a walk-through video with full production teams or on your own! Grab your smartphone (or your real estate photographer), take some short videos and pictures of your listing, and then drop those into an Animoto project. With Animoto, you don’t need any video editing skills. All you need is your imagination and the listing information.

For other content ideas to showcase a listing, visit our blog on the different ways to market your listing.

#3 Introduce Your Team

Consumers want to work with people. You can create videos to share on multiple platforms that introduce your team. Your staff can introduce themselves, speak about the history of your brand, or make a video of fun facts about each team member.

#4 Talk About Industry Updates & News

A great way to give value to your clients and colleagues is by sharing videos with short industry updates. Is there a new trend in real estate? Have mortgage rates dropped? By creating this information, you bring helpful insights to your audience and position yourself as an insider and expert. Plus, because you are giving information to people and saving them time (from having to read lengthy articles or search for information), they’ll begin turning to you for future information.

#5 Educate Your Audience

After Google, Youtube is the second most visited website with more than 15% of its visits coming directly from a search engine. Many individuals are searching for how-to’s videos, DIY tutorials, or guides to help them solve a problem. Create videos to answer commonly asked questions or inform clients and colleagues of important information. You can create videos with information like “How to Save for Your First Home” or “How to Prepare for Moving Day.” Also, you can create a series of videos, for example, “Title Tips” or “Real Estate Reminders”, and release these videos daily, weekly, or at whichever interval works for you.

Another idea is sharing advice for fellow real estate agents. Maybe you’ve experienced situations other agents are experiencing (or will eventually) and can advise them on how you handled those circumstances.

#6 Collaborations

Collaborating with other industry professionals can help you grow professionally. By partnering with other professionals, creating the content doesn’t fall to just one person – both parties will bring ideas and value to the table. You’ll get a different perspective out to your clients while bringing them valuable information.

For example, is there an inspector you can team up to discuss their role in the closing process? How about a title agent who can explain the importance of a title search? These are just some of the ways you can create content, bring value to your audience, and grow within the real estate community.

#7 Testimonials

Sharing reviews from previous clients can prove to future clients you’re as good as you say. Reuse the reviews you have on your website already and create videos from those. Why not ask past and present clients to share a quick video of their experience?

When it comes to creating videos for your brand, you must start somewhere – then grow from there. Although having a production company is nice when creating videos, you don’t necessarily need one. Look at all the different video examples other real estate professionals or brands are creating.


4 Content Ideas for Marketing Your Real Estate Listing

As a listing agent, sellers depend on your knowledge and expertise to sell their homes as quickly as possible. Since some listings are easier than others to market, we’ve put together 4 ideas every real estate professional can use when selling a house.

1. Lights, Camera, Action!

If you aren’t using video in your listing marketing strategy, you’re missing out. According to Biteable, real estate listings with video receive 403% more inquiries than those without video. Including a walk-through video gives potential buyers a better idea of the home’s layout and helps them imagine living in that home.

Utilizing videos on different platforms, not just in your listing or on your website, can help expand your listing’s marketing strategy. Creating video content for social media attracts even more potential buyers to your listings. There are many different ways to utilize video. One of those ways is by showing off the home’s community. Is there a park? Did a new restaurant open nearby? Is there a festival or farmer’s market in the vicinity? Think of the different features potential buyers might want to see near the property. Does the home offer a beautiful sunrise/sunset view? Are there customized features in the house? You can show potential buyers all of these special differentiators through videos.

female-blogger-recording-video-outdoors

Creating videos doesn’t have to be complicated. We highly encourage hiring a videographer to help create an impressive walk-through video for your listings. However, hiring a professional isn’t always in the budget. There are multiple apps you can use to help create videos. For example, Animoto and Powtoons offer video templates, stock videos/photos, and animations for users to utilize in making customized videos.

2. A Picture Is Worth a Thousand Words

Poor listing photos reduces the chances of selling a listing quickly. The longer a home sits on the market, the more likely you’ll have an unhappy seller and lose out on future business.

Again, we suggest hiring a professional to take listing photos. Professional photographers have a large collection of equipment and know the best ways to capture a home’s beauty. However, if you don’t have photography expenses in the budget or would prefer to master listing photography yourself, you have options. With a few keywords in a Google search, anyone can find all sorts of information on real estate photography tips and tricks. And, if you’re in a time crunch or don’t feel like learning Photoshop, you can find apps on your phone like Snapseed or Pixlr to edit all your photos.

3. Show the Data

Create infographics, videos, or pictures with market data and neighborhood statistics that correlate with your listing(s). Sharing this information helps educate potential buyers and make you the neighborhood expert. Sharing market data brings valuable insights to both sellers and buyers and empowers them to make wise investment decisions.

neighborhood pic example4. Discover the Neighborhood!

Another great way to boost traffic to your listing is by showcasing the neighborhood! Is your listing in a dog-friendly area? Does it have a high walkability score? Share that information with a video or picture of the surrounding as you’re walking through the area or visiting the dog-friendly establishments. Do you have a listing perfect for a foodie? Or, in the perfect school district? Create content promoting that information.

You can take it one step further by writing blogs about these property benefits to feature on your website. Doing so helps boost credibility with clients and fellow real estate professionals.

 

 

 


New Decade, New Decor – 5 Home Decor Trends to Try in 2020

As stay-at-home orders begin, #QuarantineLife can get mundane and make anyone stir-crazy. In honor of National Decorating Month, we thought it would be a good idea to help you dress up your home! We’ve put together a list of decorating trends to incorporate around the house, bring back joy, and start enjoying your time at home.

Check out 5 of our favorite 2020 decorating trend predictions:

#1 Vintage Accents

Maybe it’s time to throw a little “Granny Chic” into the decor mix? A new decorating style popular with “Grandmillennials” (it’s a thing), the Granny Chic trend mixes the nostalgia of vintage decor like chintzes, scallops, needlework, and everything your grandmother loved with today’s clean, contemporary designs.

Or, if you’d prefer to shy away from a vintage explosion, try mixing a few old pieces with the new. It can make your space feel less big-box-decorating and more customized.

#2 Bold Colors

monochromatic blue room

This decorating trend is not for the faint at heart. It takes a confident person to embrace Pantone’s 2020 color of the year as the driving force in a design concept. However, we love bold colors, and we encourage you to incorporate them into your decor!

Go for a monochromatic color scheme in your space, slap a bold color on your kitchen cabinets, or go crazy with bolder colors in your guest bathroom. These colors are the perfect way to let your personality shine.

#3 Rattan and Wicker Furniture

Rattan and wicker have a special place in our hearts and bring back memories of growing up. (Are you sensing a theme here?) When done correctly, wicker and rattan can bring natural color and texture into a room, making it warm and inviting.

#4 Non-Granite Countertops

While granite is always a beautiful option for your countertops, why not be unique and try something different like a faux marble or even butcher block? Both are stunning alternatives and have minimal upkeep.

#5 Antique Art

antique art

Repurposing art (and any other home decor items) makes us feel less wasteful, and we’d like to think it helps the environment. Another selling point of antique art is the history and stories that come along with it. You can relish in the uniqueness of antique art.

As you can see, 2020 is about making your space feel customized and unique to you. Since you’ll spend much of your time at home, what better time than now to give it a facelift? It’s up to you whether you go all out with your decor choices or simply incorporate a few new ideas.

As always, we urge you to prioritize your safety when deciding what to use when redecorating your space. Shop online, select pick-up options when available, wash your hand often, and make wise choices. If you choose to get started on your new decor, feel free to tag us in your social posts. We’d love to see what new design trends you’re bringing to your home for 2020!


What Every REALTOR Should Know about Title Insurance

woman-wearing-white-top-holding-smartphone-and-tablet

Every real estate agent understands that buying a home is overwhelming for many clients. There’s a mountain of paperwork to sign and different fees associated with the closing process. All of these things can confuse even an experienced buyer.

Title insurance, or an owner’s title policy, is often misunderstood by home buyers at closing. Buyers, especially first-time home buyers, look to real estate professionals as experts in the industry. It’s important to be the advisor to your clients and help them understand the value of an owner’s title policy and the risks that can arise without it.

What is Title Insurance?

Title insurance, or an owner’s title policy, is a policy that protects the home buyers’ property rights. For the same reasons that the bank requires a lender’s insurance policy, a home buyer obtains an owner’s title policy to protect their legal rights to the property.

How Does It Protect Your Client?

Here’s an example: Your client purchased a new home from a builder, but the builder failed to pay the roofing company. That roofing company wants to get paid, so it files a lien against the property. Without an owner’s title policy, your client is responsible for paying that debt. This is just one example of how an owner’s title policy protects a home buyer from a variety of significant risks, such as unknown heirs, illegal deeds, forged documents, and much more. With an owner’s title policy, a buyer’s property rights are protected while they own the property.

The Value of Title Insurance

The good news is that an owner’s title policy financially protects home buyers for as long as they own the home. For Florida buyers, the price of an owner’s title policy depends on the sales price of the home. Florida’s promulgated rate is $5.75 per thousand, up to $100,000, and $5.00 per thousand thereafter, up to $1 million.

The party that pays for the owner’s title insurance policy varies from state to state. In Florida, the seller typically picks and pays for the owner’s title policy. However, that can change depending on which county/area the property is located.

Fees can add up during the closing process, but this one-time fee gives home buyers peace of mind. After all, the home may be new to your buyer, but every property has a history.

How Title Insurance is Regulated

Each state regulates its title insurance costs, and the Consumer Financial Protection Bureau (CFPB) regulates closing and settlement services to protect consumers from unfair practices. Established in 2011, the CFPB educates consumers about making smart financial decisions and holds companies accountable for any abusive or discriminatory procedures.

 

Title insurance can be confusing and seem like “just another expense” during the closing process. But, what’s the price of your buyer’s peace of mind? As a real estate professional, educating yourself and your clients on title insurance, the protections it provides, and the risks of going without it is vital.


7 Unique Valentine’s Day Gifts for a Home

It’s the season of love, and what better way to celebrate than with gifts? We’re not talking the boring chocolates and flowers type of thing. No, no, no! Home is where the heart is, so why not focus on a gift for a home?

We’ve come up with a shopping guide that includes unique – and quirky – gifts to get for someone you love, especially if that someone is yourself!

Mistaken Lyrics Coasters

One of our favorite past times is singing the wrong lyrics to songs. Why not spread the joy alongside house guests with these Mistaken Lyric Coasters?

Mistaken Lyrics Coasters

Automatic Pan Stirrer with Timer

Take “Suzy/Sam Homemaker” to the next level with this Automatic Pan Stirrer with Timer. Never worry about continuously stirring the sauce and free up your hands to prep other items for your recipe. Or, go ahead and get back to your Netflix binge while the sauce cooks. (We won’t be held liable for any burnt sauces, though.)

Automatic Pan Stirrer with Timer

Florida Botanical Embroidery

Nothing says “I love Florida” more than Florida-themed embroidery. This botanical creation shows others the pride you or your loved one has for the State of Florida. And, it gives the opportunity to explain that not everyone in Florida is like “Florida Man.”

Florida Botanical Embroidery

The Worst Case

First-aid kits? No, you need The Worst Case kit. (Well, keep the first-aid kit too!) This carefully crafted survival kit is everything someone would need if there were ever a zombie apocalypse, an opportunity to be on Survivor, or you find yourself up THAT creek without a paddle.

The Worst Case Survival Pack

The Burrito Blanket

Ever wanted to be wrapped like a burrito and left alone on the couch for a few hours? Well, now you can! Take Taco Tuesday to the next level in a Burrito Blanket. With micro-fiber fleece, this blanket will keep you or your loved one warm and cozy!

The Burrito Blanket

Jeff Goldblum, Jurassic Park Oil Painting

Because who doesn’t want a shirtless oil painting of Jeff Goldblum contemplating life while surrounded by dinosaurs?

Jeff Goldblum, Jurassic Park Oil Painting

Swarovski Crystal Master Yoda

Yeah, Baby Yoda is cute and all. But, have you seen a Swarovski Crystal Master Yoda figurine? Step up you or your loved one’s Star Wars collection with this classy Jedi Master.

Swarovski Crystal Master Yoda

 

 

 

 


Paramount Title New Office Announcement Featured in The Title Report

Paramount Title is getting national recognition this week in The Title Report. Announcement of its newest location in Ocala is featured in this week’s Industry News section. To see the feature, click here.

To read the full press release, click here.

The post Paramount Title New Office Announcement Featured in The Title Report appeared first on Florida Agency Network.

Source: Flagency


Paramount Title, a Florida Agency Network Company, Opens New Office in Central Florida

Ocala, Fla. – Jan. 4, 2016 – Paramount Title, one of Florida’s leading independent title agencies and member of the Florida Agency Network, is expanding its statewide reach by opening a new office in Ocala. Office manager Sandie Rizzo will lead the office, located at 8444 SW 103rd Street Road. Joining Sandie will be Teri Armstrong, Linda Webb and Dawn Creager.

With current offices on Florida’s West Coast, the new office gives Paramount Title an opportunity to bring its expert service to clients in Marion County and surrounding areas.

“We are excited to be part of the expanding Paramount Title team throughout the state. Paramount Title’s resources and reputation sets the standard in the industry, and this team is ready to help clients take their business to the next level,” says Rizzo.

In 2015, Paramount Title saw tremendous growth and change within the company, as well as the title industry. As a member of the Florida Agency Network, Florida’s largest network of independent title agencies, Paramount Title has access to resources including, private title plant and ancillary services, compliance management, SSAE 16 SOC 1 & SOC 2 certifications and powerful partnerships throughout the state.

“The growth of Paramount Title within Florida has been exciting. With this additional location, we’re able to better serve our clients by providing a strategically located office in Marion County to both serve existing clients, and provide coverage for several of our growing builder accounts,” says Aaron M. Davis, CEO of the Florida Agency Network and its multiple brands, which include Paramount Title, Hillsborough Title, Trident Title, Tampa Bay Title, Cornerstone Title, Homeplus Title, Performance Title & Escrow, StrongHold Title, Progressive Title Solutions, Hometown Title Network, BPM Solutions and Premier Data Services.

The post Paramount Title, a Florida Agency Network Company, Opens New Office in Central Florida appeared first on Florida Agency Network.

Source: Flagency


The Title Report, and More, Feature Florida Agency Network’s Compliance Officer

Last week’s announcement of the Florida Agency Network’s new Compliance Officer for the State of Florida, Andrea Somers, is getting recognition. Yesterday, the Title Report featured the announcement in its news section. Click here to read the feature.

Andrea has also been recognized in the Tampa Bay Business Journal’s People on the Move section! Click here to see it.

As the Florida Agency Network continues to grow and strive to be Florida’s authority in title insurance, we are confident that more great announcements are on the horizon for 2016.

The post The Title Report, and More, Feature Florida Agency Network’s Compliance Officer appeared first on Florida Agency Network.

Source: Flagency