#TechTipTuesday: Are Your Listings “Smart” Enough For Your Buyers?

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One thing that we’ve noticed recently is that the whole world is getting interconnected. First it was our computers, then our phones, and now home gadgets are getting in on the action. And it’s not just the gadgets you’d think should be hooked up, either. Here’s a list that we found scouring the internet:

  • Coffee machines
  • Washers
  • Dryers
  • Thermostats
  • Refrigerators
  • Cooking devices
  • Water purification systems
  • Light switches
  • Light bulbs
  • Home security systems
  • Vacuum cleaners
  • Garage door openers

And that’s just a small portion of the information we found. While some of them might seem silly (the light bulb one comes to mind), it’s also something to notice: more and more appliances are converting, and if your listings have them, they can become selling points just like features on a vehicle.


These devices make life even more convenient than they were before. Instead of garage door openers that were unreliable or home alarm systems with codes, now we have Wi-Fi enabled devices that don’t miss an infrared beam or a security system that doesn’t need a complex code but a simple authentication on your phone. And the lighting and coffee? Well, imagine not needing to get out of bed to start your coffee in the morning. Convenience started this industry, and it’s not going away any time soon. Home listings can benefit because being ready for this kind of automation is a great selling point.


But it’s not just convenience that keeps this trend going. It’s also a matter of security. Our mobile devices contain a lot of information about us and, because of this, we keep them closer to us than our keys. Using a mobile device to unlock doors or turn off security alarms, then, is a matter of security because we can choose when and where to unlock doors and systems—or call the police and emergency services clandestinely. There’s even a Wi-Fi enabled fire alarm that you can set up your emergency plan and it’ll notify you if you ever need to put that plan into action. It’s a safety feature that your buyers will want in your listings—and will pay more for if it’s installed.


The demand for these devices is going up. The term “internet of things” is starting to trend because the devices we all know and love are starting to network together for everyone’s benefit—including your buyers and your listings. Because of this interesting trend, we’re starting to see the potential of a smart listing making more money. People have been buzzing about it for years but the practical, affordable application of this idea is finally starting to come to fruition. Now that it is, you might consider advising your buyers to add some of these simple gadgets—if practical—or at least ensuring that they can be hooked up. Being prepared means better opportunities for both you and your listings.