Tag Archives: Marketing


Marketing in Our New (Temporary) Normal

marketing graphic

Covid-19 has been a challenge for every American, and while we are dealing with an ever-evolving landscape of quarantine and modified stay-at-home orders still, the real estate industry continues to chug along. That means your potential customers are still thinking about buying their first home, upgrading to a bigger home, or selling their starter home, and they’re going to be looking for real estate agent to help them.

The good news? We know where your customers are probably spending most of their day – at home. And, if they’re anything like us (don’t worry, they are), they’re also spending a lot of that time on their phones and computers. 32% of Americans have admitted to spending longer online since the beginning of this crisis, and that number is only climbing.

That means it’s time for some online marketing! Getting in front of your customers may be easier than ever, so here are 5 tools to help you beef up your marketing game:

  1. Create Cute Content on Canva. If you haven’t heard of Canva before, your competitors have! Canva.com is a platform that allows you to design pictures to post on social media. Pictures produce 650% more engagement when compared to text posts. It only makes sense to turn those words into pictures!
  2. Seamlessly & Safely Stage to Sell. Open houses and walk-throughs may have trickled to all time lows, but buyers still aren’t too keen on buying a house they haven’t seen from the inside. The solution is virtual staging! Check out these virtual staging solutions and post the pictures to your social media platform of choice!
  3. Perfectly Plan Your Posts. Homeschooling, trips to the grocery stores, binging TV shows – life can still be busy when stuck inside. That means you might not be able to post at the best times, and planning ahead could really come in handy. Check out Hootsuite or Post Planner to manage your social media, but remember to put the popcorn down when the customers start calling!
  4. Elevate Your Emails. Email marketing is still one of the most profitable forms of advertising, with an average ROI of $38 to every $1 spent.  Mailchimp is the tried-and-true favorite, but there are alternatives that can be better for some people here. No matter what software you decide to use, check out BombBomb to add a personal touch. This software can add a small video to your email for added engagement.
  5. Tech Up Your Toolkit. If you’ve talked to one of our account representatives, they have probably mentioned FanAgent One as a great tool for fast net sheet quotes, but did you know it’s also a great tool for marketing? Check out the filters for social media and the info sheets that allow you to add your picture and info to send to your customers.

We all hope that we get back to normal in no time, but in the meantime, the above tools can help keep you top of mind for your customers.

 


Tech Tip Tuesday: August 27, 2013

 Top 3 Mistakes Realtors Make Using Youtube

Following up on our original article, YouTube for Real Estate, we’re covering the most common mistakes real estate agents make on YouTube. By avoiding these mistakes, you can fully take advantage of YouTube and grow your business through the power of creating and sharing video content.

As attention spans get shorter, especially on the internet, messages need to be clearer and presented earlier in order to engage viewers. One of the most common mistakes real estate agents are making on YouTube is creating videos that are too long. From our research, 1 minute and 30 seconds, give or take, seems to be the ideal length of a real estate YouTube video. After your video(s) have been posted for a period of time, you can even use YouTube’s Analytics feature to gauge exactly how long your audience watches your video(s). This will allow you to further fine tune the length of your videos based on your audience’s attention span.

While this point may seem obvious, it is one of the most commonly made mistakes on YouTube. A real estate agent will make a video, post it, then question why the response has been less than desirable only to find out they forgot to place their contact information clearly in the video. Placing your contact information in your videos can and should be done in a few different way. Your contact information should be verbally stated in the video, edited directly into the visual content, and placed in YouTube’s description area. Additionally, your contact information should be added to caption/description/message areas whenever you share your videos on other networks and platforms.

Using video to promote your business does not stop at YouTube. This would be a shortsighted strategy and yield little results. Unfortunately, real estate agents make this mistake frequently. Real estate professionals should start their video promotion with YouTube, but also take advantage of other mediums of communication to continue marketing their videos. Realtors should also be using Facebook for real estate, and this is one of the first places videos should be shared once they’re uploaded. Email is another very important medium to utilize when sharing videos along with posting the video on your website. Finally, your videos should be shared on other social networks like Google Plus and Twitter. By not sharing your video(s), you’re limiting the reach of your marketing, while sharing your video in multiple places increases reach exponentially.

Source: Michael Darmanin, SellState