Tag Archives: Social Media


Tech Tip Tuesday: March 4, 2014

The Importance of Creating Human Connections with Your Brand in Social Media

human connections

One of the best things about social media is that people are becoming more real, revealing more about themselves. People are showing more courage in putting themselves out there – sure, some guy you went to school with might judge you for sharing your feelings, but there are others with whom your opinions will resonate, and those are the people you really want to connect with. Social media facilitates better connections with likeminded folk, leading to the creation of online communities that foster encouragement, creativity and genuine relationships. It’s really great to see, really heartening to see people who might have felt out of place in the world finding others who feel the same way.

I was reminded of this when Bryan Kramer did a presentation recently where he summed this up perfectly from a business perspective:

There Is No More B2B or B2C: There Is Only Human to Human (H2H)

It’s a simple, inspiring summary that’s been rightfully praised by many in the industry. It underlines that community spirit, that tangible sense of belonging that people are finding in the social media landscape. Inspiring is the best word for it, and I applaud Bryan for his clarity.

What does this mean for business?

Bryan’s statement really captures the mood around social media and how it should be used by brands. There’s a clear shift away from advertising and selling and a move towards creating genuine connections with people. The emphasis on content is largely due to it being a way to create human connections, an opportunity to present who you are as a company, as opposed to what you do. It’s an exciting time to be involved as the opportunities for creating real, meaningful relationships are there, waiting, and the audience is looking for engagement. You just have to reach out to them, understand them, and, ideally, contribute to their world. The opportunity to take up a place of trust and service has never been better, it’s now up to businesses to take it.

So how do you do it?

Listening. This is emphasized by every social media expert in every post and every publication. You need to learn what your customers want, listen to what they’re after, then be responsive to their needs. You’ve got access to more consumer data than ever before, and most of it is happening in day to day discussions, right now, conversations that you can tap into and take notes from. You need to listen, but more than that, you need to hear what’s being said and absorb that information into your processes.

Brands need to be more human

Be real, be genuine. Be adventurous with your messaging. You know your target audience – ideally, you are amongst them yourself – so if you’re taking a risk and putting yourself out there, think about what would resonate with you. What would you respond to as a target consumer? You have the data, the platforms, the means – you can find like minded, or better ‘like-wanted’, folk that will connect with your brand identity. You just have to establish what that identity is.

Be about people

What’s the thing that people always say when they leave a company? ‘The best thing about working here was the people’. Social media gives you a chance to make all businesses about the people. Obviously, your product still needs to be great, but that inner-company camaraderie can be spread further, creating a more collaborative relationship between your business and your clients. People want to be part of a community, to feel like they belong. Social media gives you the chance to show that they belong with you.

It’s not about consumers, it’s not about clients. It’s about people. Listening, engaging, creating real connections. H2H.

They’re out there now, talking to each other, establishing like minded communities. All you have to do is go meet them.

Source: Andrew Hutchinson, Social Media Today


Tech Tip Tuesday: September 10, 2013

Tech Tip

Today we want to share with you an easy little trick that often causes some not-so-easy anxiety.

How to post a PDF flyer to social media when working off your phone

So you’ve just received an email with a PDF attachment, and you want to share it on your social media channels, but how?

Easy…

1. Open the attachment.

2. Take a screenshot- doing so will save the screenshot in your photo stream. If you are unsure of how to take a screenshot on your device, click here for an iPhone tutorial or here for an Andorid tutorial.

3. Go to your photos, and select the screenshot image you just took.

4. Click “edit”, and crop the image. You want to crop the image, so that when posted to your social media channels it won’t look sloppy (i.e. like a screenshot).

5. Save the freshly cropped image.

6. Open a social media app (i.e Facebook, LinkedIn, etc. etc.).

7. Click “share photo”, select the image, and then add a fun and informative “caption”.

8. Click “post”, and you’re done.

CONGRATS! You just shared a professional looking post all from your phone! 


Tech Tip Tuesday: August 27, 2013

 Top 3 Mistakes Realtors Make Using Youtube

Following up on our original article, YouTube for Real Estate, we’re covering the most common mistakes real estate agents make on YouTube. By avoiding these mistakes, you can fully take advantage of YouTube and grow your business through the power of creating and sharing video content.

As attention spans get shorter, especially on the internet, messages need to be clearer and presented earlier in order to engage viewers. One of the most common mistakes real estate agents are making on YouTube is creating videos that are too long. From our research, 1 minute and 30 seconds, give or take, seems to be the ideal length of a real estate YouTube video. After your video(s) have been posted for a period of time, you can even use YouTube’s Analytics feature to gauge exactly how long your audience watches your video(s). This will allow you to further fine tune the length of your videos based on your audience’s attention span.

While this point may seem obvious, it is one of the most commonly made mistakes on YouTube. A real estate agent will make a video, post it, then question why the response has been less than desirable only to find out they forgot to place their contact information clearly in the video. Placing your contact information in your videos can and should be done in a few different way. Your contact information should be verbally stated in the video, edited directly into the visual content, and placed in YouTube’s description area. Additionally, your contact information should be added to caption/description/message areas whenever you share your videos on other networks and platforms.

Using video to promote your business does not stop at YouTube. This would be a shortsighted strategy and yield little results. Unfortunately, real estate agents make this mistake frequently. Real estate professionals should start their video promotion with YouTube, but also take advantage of other mediums of communication to continue marketing their videos. Realtors should also be using Facebook for real estate, and this is one of the first places videos should be shared once they’re uploaded. Email is another very important medium to utilize when sharing videos along with posting the video on your website. Finally, your videos should be shared on other social networks like Google Plus and Twitter. By not sharing your video(s), you’re limiting the reach of your marketing, while sharing your video in multiple places increases reach exponentially.

Source: Michael Darmanin, SellState


Everything You Always Wanted to Know About Pinterest

The Good, the Bad, and How to Use it 

Pinterest

There has been a lot of buzz online about Pinterest. Each day, more and more sign up. And, yet it’s still one of the most under-utilized social media platforms…in terms of business, that is. So, what exactly is Pinterest, and how can it help YOU?

Pinterest allows you to share images based on common interests. This has taken the Marketing world by storm due to its rapid growth and room for brand expansion. Pinterest has been collectively thought of as a new stage not only for regular people but for companies to highlight their best products by the best way they can, images.

Pros  

  • The Pinterest audience is 97% female. This is an important consideration seeing that women account for 85% of all consumer purchases. 
  • Great for marketing products such as homes and food.
  • If you position your brand wisely on the network it can create phenomenal traffic for your website.
  • It’s fun and simple to use.

Cons

  • Sometimes original links can lose their way through repining.
  • Images must be of a higher quality to really capture “wow” factor.
  • Pinterest can become very addicting!

What you need to do to shine on Pinterest

  • Upload easy to understand images.
  • Keep board names simple and explanatory. Search engines pick up on these names, and you won’t generate followers, if they don’t know what it is exactly they are following.
  • Include SEO-friendly keywords to bring in much wanted extra traffic to your site.
  • Beef up your boards before you start following fellow “pinners”, your audience will be more likely to follow you if you have plenty to look at.
  • Log onto the network every day for a few minutes to see what’s new, respond to comments, and continue expanding your board and marketing your brand.
  • Keep your personal account separate from your business account.
  • DO NOT go on pinning rampages (i.e. do not pin just for the sake of pinning).

Follow us on Pinterest today!

And, as always, remember your friends at Hillsborough Title want to see you succeed, if you have any questions or want to sit down and look over your social media channels together, just let us know.


Tech Tip Tuesday: August 20, 2013

Social Media Tips for the Real Estate Industry

One of my favorite things about being a social media marketer is that every industry is different.  Some industries go with social media like peas and carrots. However, others have yet to fully embrace the benefits that social media marketing can bring. Real estate is one industry that seems to be dipping their toes into social media, but has yet to dive in. Some real estate companies are making an effort at social media , but it’s a bit halfhearted and nothing done halfway will be successful.  I thought I would share some tips from my past experience working with real estate companies in the social space.

Create Trust

Looking for a new home to buy or rent can be incredibly stressful and people are very likely to turn to social sites for recommendations of realtors. How many times have you seen your friends on Facebook ask if anyone needs a roommate or if anyone knows a good realtor? Studies show that people trust recommendations from peers way more than marketing messaging, so why not place yourself amidst the people you are hoping to serve? By striving to create trust, you are not only opening yourself up to be recommended, you are also setting yourself up to be the choice of the person who received no social recommendations and has to go on their gut instinct. How can you create trust as a realtor? Show people who you are! Highlight your staff, your policies, your previous clients or anything else that a potential client might ask. Do your best to answer questions before people ask, THIS creates trust. Of course, you don’t want to bombard people with information about you or your company, however tactfully helping people to get to know you will help them to trust you.

Provide USEFUL Information

While you definitely do want to make it easy for people to get familiar with you on social sites, that alone won’t cut it. You have to show them you know the ins and outs of your business. Be sure to incorporate industry information that would be useful to someone looking for a new place to buy or rent. This can be mortgage rates, where the highest/lowest rent can be found, highly rated developments and even home decorating ideas. By diversifying your content with useful information, you will not only be trusted but will also be top of mind when it comes time for the potential client to choose a realtor.

 Use the Right Tools

One major social media mistake I see in the real estate industry is either not using each platform properly or simply setting accounts and waiting. If you are in real estate and you do NOT have a Facebook business page, stop what you are doing and go create one. Business pages allow you to leverage Facebook advertising options and insights. These are vital to your social success. To truly see the return on your time spent on social sites, you have to be using the tools available to you appropriately.

Get Creative

Realistically, after you have successfully placed a person into a new home there won’t be much communication between you. THIS is where you have to get creative. Provide your social communities with creative content to keep them engaged. Show them unique decorating ideas, ugly homes, expensive homes, life hacks and anything else that you think is interesting. If you can keep them hooked, you are likely to get their recommendation.

Don’t be Afraid to Sell Every Now and Then

With all of this talk about creating trust, being useful and getting creative, we should also remember that the social accounts are meant to generate interest in real estate listings. Don’t be afraid to highlight your listings periodically. Be sure to point out why the listing might be perfect for someone looking for a new place to buy or rent.  If you are strategic about when you publish content about your listings, you are likely to see a great response from the community. From experience, people will actually message you asking for more information.

By: Nathan Mendenhall, Social Media Today


Tech Tip Tuesday: August 13, 2013

What’s the difference between a Facebook page and a Facebook profile, and which will be best for your business? 

 

Facebook Page vs. Profile: The Heavyweight Championship Bout

Ladies and gentlemen!

In the red corner, your home base on Facebook for you as an individual, not as a business — the ever popular Facebook Profile.

In the blue corner, the king of “Likes,” the master of Insights, and basically the profile for your business or organization — the Facebook Page.

Which will reign as the undisputed champion of social media marketing for your business or organization?

Grab yourself a ringside seat for … Facebook Page vs. Profile.

Let’s get ready to rumble!

How do these opponents match up?

As you take the dive into marketing with Facebook, you’re probably wondering which you should be using, the Facebook Profile or the Facebook Page. Or maybe you’ve already created a Profile for your business instead of a Page, and you’re wondering if or why you should bother to switch.

Well, I have bad news for you if you’re rooting for the Facebook Profile to win this battle and use it to handle your marketing like a champ.

The Facebook Profile is about to get creamed

Sure, the Profile is great for doing things like communicating with your family and friends, sharing photos, videos, and links with them, and connecting with your favorite brands, celebrities, and causes. But here’s the catch …Facebook set up the Profile to be used by you the individual, not you the business or organization.

In fact, you could get disqualified

According to Facebook’s Statement of Rights and Responsibilities, using a personal Profile (akaTimeline) for anything other than an individual person is a direct violation. And Facebook could shut down your Profile without recourse if they discover you’ve been violating their terms. How’s that for a swift punch to the kidneys?

Float like a butterfly, market like a Facebook Page

Quite simply, Facebook Pages are the best way to market your business or organization. Let’s take a look at three reasons why:

1. Pages are public and easily sharable
This means that when people interact on your Page by liking, sharing, or commenting on your content, it shows up on their personal Profile (Timeline) and in their friends’ newsfeeds — which is great news because your Page and your content gets in front of both groups of people, those who’ve already “Liked” your Page and those who haven’t … yet.

2. With Pages you can run promotions and display content in a professional way
You can do this by using tabs and other applications, like Social Campaigns. So, whether you want to use your Page to feature lots of great content or just want to run coupon campaigns or contests, you can use your Page to do so in ways that Facebook doesn’t allow on your personal Profile.

3. You can access insights about the activity of your fans
Facebook Insights allow you to see what type of content is getting the most engagement on your Page. You can also see what types of people are Liking and interacting with your organization. And if you run a promotion with Social Campaigns, you can monitor your Page’s growth, as well as see stats on conversions and click-throughs.

Ding. Ding. Ding. That’s a knockout!

As you can see, the battle of Facebook Page vs. Profile isn’t really much of a fight at all. When it comes to marketing your business or organization on Facebook, there’s only one true champ, and that’s the Facebook Page.

Source: Dave Charest, Constant Contact