Instagram remains one of the most popular social media networks because of the gimmick it uses to get attention: the entire network is based on photography, both artistic and commercial. This seems like it should lend well to real estate (and we think that it does), but here in Tampa as well as in a lot of places it lacks a lot of agents. Considering that data is showing lower ages for new homebuyers (a demographic that’s also more likely to use Instagram), the opportunity to reach out to home buyers on Instagram is huge.
Instagram and Your Listings
The most obvious use of Instagram’s services is to photograph and detail your listings. While there may be some concern about filters and other modifications to photos of listings, you can add a disclaimer that they’re modified photos—not to mention that it’s expected in the medium. And the reach you’ll get if you use the social medium to find leads is huge—especially if you find some people with follows to boost your posts with likes and, if you’re lucky, sharing it with their friends.
There’s no “re-instagram” button, so you have to build your network the old-fashioned way: by reaching out to clients and people with captivating photos. (There also those pesky hashtags, but as long as they’re descriptive people will find you.) And we know that some of your listings have great curb appeal—why not show it off? There’s enough food and selfies to last all of us for a while.
Instagram and Your Business
It’s not just about listings, either. Instagram is a social network, meaning you’ll have to talk to people. While your listings should be prominent, it shouldn’t be the only thing you post. If you find yourself taking a lot of photos at events and while out and about, you can build your following by showing off who you are when you’re not “on the clock.”
Reaching out to others is easier when you’re connecting on a personal level. Remember the new world we’re living in is profession second, person first. No matter what kind of business you do, people want someone they can trust. Is your professional image a carefully manufactured and curated cardboard cutout, or is it your personality shining through the professional armor? Take some shots of your next outing, live a little, and gain followers—and possibly leads.
Instagram and You
Finally, we need to mention that the point of Instagram is to share photos and videos of amazing and interesting things, whether they’re listings, events, or even what you had for dinner. But, like any other passion or outlet, mediation is key. If you’re always on Instagram posting images and other distractions, you’re (1) taking away from your ability to do work and (2) overloading what followers you do have with photos. Be smart about how you use your photos and Instagram might be the untapped market you’re looking for!
Below are some examples for great photos for real estate on Instagram: